Mascot
Yeti mascot figures – Cityxerpa
Amazing Projects Lab produced a series of custom figures of the Yeti mascot of Cityxerpa, a takeaway company. Each piece includes its signature food delivery bag. The figures were made as part of a promotional campaign and raffled among customers.
The challenge01
The project involved turning the brand's Yeti mascot into a recognisable physical figure, keeping its visual identity while adapting it to a three-dimensional format that could be produced in series.
- Translate a graphic design into 3D volume
- Stay consistent with the brand image
- Integrate key elements such as the delivery bag
- Create an appealing piece for promotional campaigns
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